Coupang Play UI design & app screens

Coupang Play is a South Korean video streaming service offering movies, series, sports, and originals, bundled with Coupang's membership. It serves Korean viewers streaming entertainment and live sports.

The iOS app features content rows, hero banners, a video player, and live sports sections. Signature flows include browsing categories, watching on-demand, and tuning into live events. The design is dark and cinematic with bold artwork-led rows and clean navigation, following the conventions of major streaming platforms, making it a useful reference for OTT and video entertainment UX.