IGTV UI design & app screens

IGTV was Instagram's standalone app for longer-form vertical video, built to host creator content beyond the feed's short limits. It targeted creators and viewers wanting full-screen, mobile-native long video.

The design was vertical-first and immersive: full-screen playback on open, swipe-based channel browsing, and a creator-centric layout. It's a reference for vertical long-form video UX and an early experiment in reframing TV-style viewing for a phone-shaped, portrait-oriented screen.