Lemonade UI design & app screens

Lemonade is a digital insurance company offering renters, homeowners, pet, car, and life policies through a friendly app-first experience. It targets people who want fast, transparent coverage without traditional agents.

The interface is known for its conversational, chatbot-driven onboarding and claims, where the Maya assistant guides users through quotes and instant claims. Soft pink branding, playful illustration, and a warm tone make it a frequently cited reference for humanizing a traditionally dry category.