Prime Video UI design & app screens

Prime Video is Amazon's streaming service offering movies, TV series, originals, live sports, and add-on channels. It serves a global audience of Prime members and subscribers streaming entertainment.

Across iOS and web, the experience features hero banners, content rows, detail pages, channel add-ons, and a feature-rich player with X-Ray cast info. Signature flows include browsing, watchlisting, and playback. The design is dark and cinematic with bold artwork-led carousels and the brand's blue accents, making it a benchmark reference for OTT streaming and media library UX.